Concept and assistant art direction for the rebranding of Marks & Spencer's Beauty department including visual identity, print campaign, large scale beauty/still-life visuals and various other POS materials. Graphic design for a leaflet proposal promoting beauty products for specific areas such as eyes, lips and hair.
Responsive web design for organic food brand Sensible Portions, including art direction, vector illustrations, icons and overall UI design. Fully editable using django CMS, designed for multiple viewports including mobile, tablet and desktop. 10+ pages including a news media centre, article listings and product detail pages. Digital style guide design for client and internal use.
Branding for GALE’s Predictive Marketing Cloud, a strategic marketing service comprised of three technology platforms. Dynamic logo design and flexible identity system spanning across print, video and web.
Art direction and concept development for a still-life shoot for Kate Spade. Digital design and HTML coding of promo email, plus landing page and inside banners for the site. Social media assets for Facebook and the BrandAlley blog to promote the sale.
Concept and assistant art direction for NIOXIN's 3D Styling campaign. Visual branding of all print materials including design guidelines and logotype. Editorial design of educational workbooks, consumer sales brochures and various in-salon/POS materials such as banners, posters and service menus. Interaction design for an iPad sales presentation.
Assistant art direction for Lancaster's Self Tan beauty campaign, including POS guideline creation and beauty/illustration swipe research. Sourcing and composition of sketches of key Capri, Ibiza and Copacabana landmarks for the illustration brief.
Concept and assistant art direction for NIOXIN's Therapy campaign. Visual branding of all print materials including design guidelines and logotype. Editorial design of educational workbooks, consumer sales brochures and various in-salon/POS materials such as banners, posters and loyalty cards. Interaction design for an iPad sales presentation.
Art direction and concept development for a series of flash one-day-only sales ending at midnight, focused around themes such as formal menswear, monochrome trends, and day/night looks. Compositions were created completely from scratch using product images from the site. Email design and HTML coding plus landing page and inside banners for each sale.
Graphic design for various weekly templates, including a single page fashion feature on shoes and boots and a double page entertainment spread.
Art direction, design and HTML coding for a Longchamp promo email, collaborating with the copywriter on the concept and text. Landing page and inside banners for the site plus social media assets to promote the sale.
Graphic design for Sebastian Professional's 2014 Education Yearbook, including BTS image editing and some minor retouching. Graphic design for an in-salon sales incentive to accompany the new campaign.
Digital and web design for designer fashion site BrandAlley.com, including landing page and inside banner compositions, icons, skyscrapers, social media assets and daily responsive emails with HTML coding. Graphic design of new email and site banner templates to be used for site-wide seasonal sales.
Graphic design and illustration for Sassoon Professional's A/W 2014 Optica Technique Book, based on the season's five cut and colour techniques. Graphic design for an in-salon sales incentive to accompany the new campaign.
Various illustrative and graphic design projects for London Tramlink, including a children's activity book, illustrations for a safety campaign proposal and the front cover of the 2012 Tramlink User Guide.
Concept and assistant art direction for NIOXIN's Advanced Thinning beauty campaign. Art direction of still-life packshot shoot. Visual branding of all print materials including design guidelines. Editorial design of educational workbooks and consumer sales brochures.
Art direction, design and HTML coding for a Michael Kors watch promo email, collaborating with the copywriter on the concept and text.
Graphic design for Lancaster's Total Age Correction campaign, including POS guideline creation and layout adaptation for the German market. Flexible logotype design for Total Age Correction, Sun Control and future campaigns, highlighting Lancaster's exclusive technology combinations.
Responsive web design for financial services company GoEasy, including custom UI elements such as a sliding finance calculator, interactive loan comparison chart and integrated live chat/ask a question modal. User interface design of customer account pages. Redesign of the loan web application, optimised for mobile, tablet and desktop. UI/UX design of the documentation upload process for desktop.